I'm Leena Phoenix...
...the heart and soul behind this brand. My journey to creating Leena Phoenix has been anything but ordinary. With a background as a former celebrity makeup artist, I have had the privilege of working with incredible talents like the Black Eyed Peas, Jude Law, Michael Caine, Eddie Izzard, Rashida Jones, and America Ferrera. I've been on tour, worked on huge Hollywood films, and immersed myself in the world of glamour and style.
However, during the pandemic, my path took an unexpected turn. The world slowed down, and I found myself reflecting on my journey, healing from past traumas, and discovering new passions. I became a life coach and trained in breathwork, which became pivotal in my own transformation. I grew up with a crazy childhood, navigating a difficult separation between my parents and living between London and the United States. These experiences, though challenging, shaped me and allowed me to see the world from a unique perspective.
Living in America, especially in vibrant Chicago, exposed me to an array of new experiences, music, and arts that profoundly influenced me. Yet, I felt a calling to return to London, where I completed my studies in fashion, worked as a stylist, and specialized in makeup for film and TV. It was during this time that the Phoenix within me truly emerged, symbolizing a rebirth and a new beginning.
At Leena Phoenix, we're not just about hats; we're about magic and inspiration on the artist's journey. Our mission is to help and empower others to rise and become whoever they want to be. We believe that anything is possible if you believe, and it's never too late to reinvent yourself and live a life you love. Your past does not dictate your future; you are the captain of your ship. Dressing and looking the part can give you the ultimate confidence, as your outer appearance reflects your inner world. And what better accessory than a hat to express your unique style and story?